CHETNA SHARMA RAJPUT

Department Humanities & Social Sciences
Designation ASSISTANT PROFESSOR Grade-I (Management Discipline)
Educational Qualification PhD, MPA, MBA(Hons.) Marketing & Retail, BBA
E-Mail csrajput.hss@nitrr.ac.in
Contact Number 8727851039
Areas of Interest
  • Marketing (Digital Commerce, Advertising, Neuro-Marketing)
  • Consumer Behavior and Consumption Psychology
  • SDG’s in Particular SDG 3,4,7 & 11
Publications

1). Scroll, Click, Abandon:Unraveling the impact of Social MEdia Engagement on card Abandonment Behavior Among Gen Z", Pacific Business Review International. ISSN 0974-438X. WEB OF SCIENCE (ESCI INDEXED) December -2025,  https://www.pbr.co.in/2025/December8.aspx

2) "Forging Futures: A SWOT-Driven Sustainability Appraisal of Small-Scale Dhokra Metal-Casting Enterprises in Kondagaon of Chhattisgarh", Discover Global Society, January 2026, https://doi.org/10.21203/rs.3.rs-6589199/v1, Q-2

3). Assessing service quality in higher education: a four-decade literature review (1984–2024)". Quality Assurance in Education, Dec-2025, Emerald, https://doi.org/10.1108/QAE-08-2025-0229, Q-1

4). "Overcoming challenges and leveraging enablers for service quality assessment of higher education institutions in India" Policy Reviews in Higher Education, Sept 2025. Taylor & Francis. https://doi.org/10.1080/23322969.2025.2552472. Q-1

5). E-marketplace and Jewellery Shopping- A Digital Lens Perspective", Int'l Journal of Marketing Intelligence & Business Forecasting, 2025, Inderscience,  DOI: 10.1504/IJBFMI.2024.10066916.

6). "Sustainability and Livelihood of Small-Scale Handicraft Producers in India: A SWOT Analysis of Dhokra Artisans", Social Sciences and Humanities, ELSEVIER, 2024, https://doi.org/10.1016/j.ssaho.2024.101160. Q-2

7). Fashion focus: digitalization of Jewellery Shopping”, Migration Letters, ISSN 1741-8984, Scopus, Jan-2024

8). “Employee Competencies and Innovation: A Critical perusal on deconstructing workplace Environment: Manager: the British Journal of Administrative Management , ABDC, Dec 2023

9). Euphorically Prudent consumption behaviour: A structurally equated model”, MERC International journal of management (January 2019) ISSN 2321 7278, UGC NO- 49370 THOMSON REUTERS INDEXED.

10). “Attitude – Value Construct- A review of buying behaviour” Pacific Business Review International. ISSN 0974-438X. (2014) WEB OF SCIENCE (ESCI INDEXED) UGC Listed.

11). “Cashing upon Emotions: Marketing Energy Efficient Durables among Indian Consumers” Journal of Marketing Vistas. Institute of Public Enterprise. ISSN 2249-9067. (2014) Peer Reviewed, UGC Listed.

12). “Marketing Sustainable Innovations- A study on energy efficient durables” International Journal of Management and International Business Studies. ISSN 2277-3177 Peer Reviewed, UGC Listed (2014)

Other Info.

IPR

  • Copyright for Universal Scale on Social Media Usage Patterns (2025)
  • Patent For Universal Scale Design (Published) (2024)

Sponsored Project (External)

  • Assessing the Gaps: A Pan-India Study on the Efficacy of SocialWelfare Interventions and Institutional Support Systems for the Families and Dependents of Sex Workers, ICSSR, 2026-2028 (Sanctioned), 14.7 Lacs. As Co-PI
  • SISFS and Success Potential- An empirical study on selected cities- 2025-2026 (Ongoing), 7 lacs. As PI
  • A Study on Business Vertical Farm to Fork, International Tractors (Sonalika Social Development Society)- 2023-2024, (Completed) Phase-I, 3 Lacs. As PI
  • Village Adoption Program- Pond Development, Under Vardhman CSR Initiative- (Completed), 2010-2011, 9 lacs. As Coordinator

Ph.D. Guidance & Current Research Areas: 

  • Sustainable Livelihood of Dhokra Artisans.
  • Social Media and Wellness Marketing.
  • Holland's theory of Vocational choices and Career Interests
  • SERVQUAL model in HEIs.

Courses Designed and Offered:

  • An Introduction to Business Management- BTech. 5th Semester
  • Organisational Behavior- Btech. 6th Semester
  • Certificate Course on Body Language and Interviews Skills
  • Marketing of Services 

Achievements/Award

  • Silver Medalist, All India Inter NIT Faculty Badminton Tournament, 2022 & 2025
  • Winner RajBhasha Hindi Diwas-2021 (Peom Writing), NIT Raipur
  • UGC Net Qualified, 2013.
  • MHRD Institute Scholarship (Under Institute Ordinance) for Doctoral Studies, NIT, Kurukshetra.
  • Distinction Holder under GNDU, MBA (Marketing & Retail) Examination.
  • Awarded Merit Certificate for Securing 10th Position in Punjab under PANJAB UNIVERSITY (PU), Chandigarh, B.B.A. - III Examination..
  • Awarded Merit Certificate For Securing 9th Position in Punjab under PANJAB UNIVERSITY (PU), Chandigarh, B.B.A. - I Examination.
  • Secured 92nd Rank (B+ Grade) in ALL INDIA ENGLISH PROFICIENCY & GENERAL KNOWLEDGE TEST Conducted by Central Institute for Proficiency in English Language (CIPEL).
  • Inter-District Silver medalist in swimming.
  • Silver Medalist at District level swimming.

Experience:

Total Experience: 14 Years

Teaching : 11 Years     Research : 3 Years

 

Experts Sessions/Lectures Delivered

  • Session on "Motivating and Leading the Young Minds", PM Shri School Teacher Training, December-2025
  • Session on "Burnout and Communicating with Parents- Balancng it all", Rajkumar College, Raiput (June, 2023)
  • Expert Session on Personality and Branding Self, SCD Government College, Punjab (April,2023)
  • Keynote address Chhattisgarh Reseach Conclave, Convention Hall, New Circuit House, Raipur (March, 2023)
  • Expert Session on "Management Practices and the Change- Post Covid'19, SMTI, Jalanhdar (Punjab) (December,2022)
  • Expert Sessions (8) during Industry-Academia Week, Pagro Foods, New Delhi (July,2022)
  • Guest Lecture on"Recent Trands in Advertising and Promotion", IITM, New Delhi (September, 2021)

Administrative & Academic Responsibilites Undertaken:

  • Member HAC, NIT Raipur
  • Member, IPR Cell, NIT  Raipur
  • Member, IICC, NIT Raipur
  • Departmental Time Table Incharge, HSS, NIT Raipur
  • Departmental Scholarship (Ph.D ) and Contractual Faculty Salary In-Charge, HSS, NIT Raipur
  • Departmental Library Incharge, HSS, NIT Raipur
  • Departmental Contract Faculty Scrutiny Committee Member, HSS, NIT Raipur
  • Member Anti-Ragging Committee, NIT Raipur
  • Alumni-Member, WIPO (World Intellectual Property Organisation) Academic e-Forum
  • Co-Coordinated EIC (Entrepreneurship Incubation Cell) activities and MOOC courses.
  • Guided students with Start-up ideas, ventures; progressively to Manage Hyderabad, ZTM BPD etc.
  • Member CAPC & Centre Research Committee.
  • OIC Co-coordinator, Departmental Website.
  • Co-Coordinator- Extra Curricular Activities.
  • Centre Superintendent, Institute Examination
  • Admissions In-charge BBA and MBA (FYIC) and Co- Coordinator Alumni and Placement Cell
  • Course Coordinator for Services Marketing, Marketing Management, Advertising and Brand Management, Business Laws and Business Environment

PG/UG Projects Supervised

  • Summer Internship project on Consumer Behaviour in FMCG Sector- A Teenage Perspective, SVNIT, Surat.
  • Project on Consumer BEhaviour in FMCG Sector: Teenage PErspective, SVNIT, USratMBA major project on Service Delivery gap- telecommunication sector post Jio arrival.
  • Counterfeit v/s Originals- Sustaining Consumer Protection Laws.
  • Project on Rural Development Program & Village Adoption Program under VTXL’s
  • Venture Capital Business Plans under CSR initiatives.
  • MBA major project on BAM (Brand Association Model) developed by Nielsen.
  • MBA major project on Consumer Confusion- Rhyming Logos and Brand Names.
  • MBA major project on Social Marketing
  • BBA major projects on Nestle Product Line Extension Strategy
  • BBA project on Communication Industry & TRAI

Organized/Participated in Projects/Training/Workshops  

  • Organized one week workshop on IPR sponsored by CIPAM (Department for Promotion of Industry and Internal Trade, Govt. of India (March,2023)
  • Participated in 5 days Induction Training by NITTTR, Bhopal on Teaching Learning Methods (2021).
  • Successfully completed World Intellectual Property Organisation (WIPO) primer course on Intellectual Property & PCT (Patent Cooperation Treaty) Course (2019-2020)
  • Coordinator One day National Seminar on current Govt policies on Business Innovations (2018).
  • Participated in workshop on GST organized by DU at Kirori Mal College, Delhi ( 2017)
  • Attended Faculty Development Program on Statistical Analysis Using R environment organized by Delhi University- (2017).
  • One week short term course on supply chain management held at NIT, Jalandhar (2016).
  • Participated in one day workshop on “Content based learning through ICT” organized by NITTTR Chandigarh.
  • Committee Member, One day workshop on IPR (Intellectual Property Rights) held at NIT, Kurukshetra.
  • 6 Weeks Internee in CMY (Central Marketing Yarns) Dept. Vardhman Textiles Limited, Ludhiana (2009)
  • Worked on a live project on “Traffic Management” in association with MC, Amritsar (Punjab).