Department Humanities & Social Sciences
Educational Qualification PhD (NIT Kurukshetra), MBA(Hons.) Distinction Holder (Guru Nanak Dev University, Amritsar), BBA (State Merit Holder)(Panjab University , Chandigarh MPA (Masters in Public Administration)
Contact Number
Areas of Interest
  • Marketing and Advertising
  • Consumer Behavior and Consumption Psychology
  • SDG’s (in Particular SDG 7, SDG 9 and SDG 12)
  • Start-up, Incubation and IPR
  • Innovation and Entrepreneurial Motivation
  • "Cohesiveness breeds Vulnerability! A case study on mother academcians in HEIs post Covid'19 return to office",(2023),ISSN: 1301-2746, Adalya Journal (UGC CARE Group-2)
  • Euphorically Prudent consumption behaviour: A structurally equated model”, MERC International journal of management (January 2019) ISSN 2321 7278, UGC NO- 49370 THOMSON REUTERS INDEXED.
  • “Attitude – Value Construct- A review of buying behaviour” Pacific Business Review International. ISSN 0974-438X. (2014) WEB OF SCIENCE (ESCI INDEXED) UGC Listed.
  • “Cashing upon Emotions: Marketing Energy Efficient Durables among Indian Consumers” Journal of Marketing Vistas. Institute of Public Enterprise. ISSN 2249-9067. (2014) UGC Listed.
  • “Marketing Sustainable Innovations- A study on energy efficient durables” International Journal of Management and International Business Studies. ISSN 2277-3177 (2014)
Other Info.

Sponsored Project (External)

  • A Study on Business Vertical Farm to Fork, International Tractors (Sonalika Social Development Society)- Ongoing

Courses Designed and Offered:

  • An Introduction to Business Management- BTech. 5th Semester
  • Organisational Behavior- Btech. 6th Semester
  • Certificate Course on Body Language and Interviews SKills


  • Silver Medalist, All India Inter NIT Faculty Badminton Tournament, 2022
  • Winner RajBhasha Hindi Diwas-2021 (Peom Writing), NIT Raipur
  • UGC Net Qualified, 2013.
  • MHRD Institute Scholarship (Under Institute Ordinance) for Doctoral Studies, NIT, Kurukshetra.
  • Distinction Holder under GNDU, MBA (Marketing & Retail) Examination.
  • Awarded Merit Certificate for Securing 10th Position in Punjab under PANJAB UNIVERSITY (PU), Chandigarh, B.B.A. - III Examination..
  • Awarded Merit Certificate For Securing 9th Position in Punjab under PANJAB UNIVERSITY (PU), Chandigarh, B.B.A. - I Examination.
  • Secured 92nd Rank (B+ Grade) in ALL INDIA ENGLISH PROFICIENCY & GENERAL KNOWLEDGE TEST Conducted by Central Institute for Proficiency in English Language (CIPEL).
  • Inter-District Silver medalist in swimming.
  • Silver Medalist at District level swimming.


Total Experience: 9 Years

Teaching : 6 Years     Research : 3 Years


Experts Sessions/Lectures Delivered

  • Session on "Burnout and Communicating with Parents- Balancng it all", Rajkumar College, Raiput (June, 2023)
  • Expert Session on Personality and Branding Self, SCD Government College, Punjab (April,2023)
  • Keynote address Chhattisgarh Reseach Conclave, Convention Hall, New Circuit House, Raipur (March, 2023)
  • Expert Session on "Management Practices and the Change- Post Covid'19, SMTI, Jalanhdar (Punjab) (December,2022)
  • Expert Sessions (8) during Industry-Academia Week, Pagro Foods, New Delhi (July,2022)
  • Guest Lecture on"Recent Trands in Advertising and Promotion", IITM, New Delhi (September, 2021)

Administrative & Academic Responsibilites Undertaken:

  • Member, IPR Cell, NIT  Raipur
  • Member, PMRC, NIT Raipur
  • Departmental Time Table Incharge, HSS, NIT Raipur
  • Departmental Scholarship (Ph.D ) and Contractual Faculty Salary In-Charge, HSS, NIT Raipur
  • Departmental Library Incharge, HSS, NIT Raipur
  • Departmental Contract Faculty Scrutiny Committee Member, HSS, NIT Raipur
  • Member Anti-Ragging Committee, NIT Raipur
  • Alumni-Member, WIPO (World Intellectual Property Organisation) Academic e-Forum
  • Co-Coordinated EIC (Entrepreneurship Incubation Cell) activities and MOOC courses.
  • Guided students with Start-up ideas, ventures; progressively to Manage Hyderabad, ZTM BPD etc.
  • Member CAPC & Centre Research Committee.
  • OIC Co-coordinator, Departmental Website.
  • Co-Coordinator- Extra Curricular Activities.
  • Centre Superintendent, Institute Examination
  • Admissions In-charge BBA and MBA (FYIC) and Co- Coordinator Alumni and Placement Cell
  • Course Coordinator for Services Marketing, Marketing Management, Advertising and Brand Management, Business Laws and Business Environment

PG/UG Projects Supervised

  • Summer Internship project on Consumer Behaviour in FMCG Sector- A Teenage Perspective, SVNIT, Surat.
  • Project on Consumer BEhaviour in FMCG Sector: Teenage PErspective, SVNIT, USratMBA major project on Service Delivery gap- telecommunication sector post Jio arrival.
  • Counterfeit v/s Originals- Sustaining Consumer Protection Laws.
  • Project on Rural Development Program & Village Adoption Program under VTXL’s
  • Venture Capital Business Plans under CSR initiatives.
  • MBA major project on BAM (Brand Association Model) developed by Nielsen.
  • MBA major project on Consumer Confusion- Rhyming Logos and Brand Names.
  • MBA major project on Social Marketing
  • BBA major projects on Nestle Product Line Extension Strategy
  • BBA project on Communication Industry & TRAI

Organized/Participated in Projects/Training/Workshops  

  • Organized one week workshop on IPR sponsored by CIPAM (Department for Promotion of Industry and Internal Trade, Govt. of India (March,2023)
  • Participated in 5 days Induction Training by NITTTR, Bhopal on Teaching Learning Methods (2021).
  • Successfully completed World Intellectual Property Organisation (WIPO) primer course on Intellectual Property & PCT (Patent Cooperation Treaty) Course (2019-2020)
  • Coordinator One day National Seminar on current Govt policies on Business Innovations (2018).
  • Participated in workshop on GST organized by DU at Kirori Mal College, Delhi ( 2017)
  • Attended Faculty Development Program on Statistical Analysis Using R environment organized by Delhi University- (2017).
  • One week short term course on supply chain management held at NIT, Jalandhar (2016).
  • Participated in one day workshop on “Content based learning through ICT” organized by NITTTR Chandigarh.
  • Committee Member, One day workshop on IPR (Intellectual Property Rights) held at NIT, Kurukshetra.
  • 6 Weeks Internee in CMY (Central Marketing Yarns) Dept. Vardhman Textiles Limited, Ludhiana (2009)
  • Worked on a live project on “Traffic Management” in association with MC, Amritsar (Punjab).