• Scopus: https://www.scopus.com/authid/detail.uri?authorId=59358041600
• G.Scholar: https://scholar.google.com/citations?user=2FGZliIAAAAJ&hl=en
• Orcid: 0009-0002-2437-8238

• Kataria, P., & Rajput, C. S. (2026). An empirical analysis on the impact of NEP 2020 on service quality of higher education in India. Higher Education Research & Development, 1–16. https://doi.org/10.1080/07294360.2026.265460

• Kataria, P., & Rajput, C. S. (2026). Overcoming challenges and leveraging enablers for service quality assessment of higher education institutions in India. Policy Reviews in Higher Education, 10(1), 77–102. https://doi.org/10.1080/23322969.2025.2552472

• Deshmukh, D., Rajput, C. S., & Yadav, S. (2026). Forging futures: a SWOT-driven sustainability appraisal of small-scale Dhokra metal-casting enterprises in Kondagaon of Chhattisgarh. Discover Global Society, 4(1), 9.  (Q-2, Springer)

• Kataria, P., & Rajput, C. S. (2026). Transformative reforms for enhanced service quality in Indian higher education: A multi-stakeholder approach to integrate SDG-4 and NEP-2020 goals. Industry and Higher Education, 0(0).

• Kataria, P., & Rajput, C. S. (2026). Assessing service quality in higher education: a four-decade literature review (1984–2024). Quality Assurance in Education, 34(3), 415-434.
  

• Kalla, J., & Rajput, C. S. (2025). Scroll, Click, Abandon: Unraveling the Impact of Social Media Engagement on Cart Abandonment Behavior Among Gen Z. Pacific Business Review International, 18(6).

• Deshmukh, D., Rajput, C. S., Das, S., & Alam, M. M. (2024). Sustainability and livelihood of small-scale handicraft producers in India: A SWOT analysis of Dhokra artisans. Social Sciences & Humanities Open, 10, 101160.

•  E-marketplace and Jewellery Shopping- A Digital Lens Perspective", Int'l Journal of Marketing Intelligence & Business Forecasting, 2025, Inderscience,  DOI: 10.1504/IJBFMI.2024.10066916.

•  Fashion focus: digitalization of Jewellery Shopping”, Migration Letters, ISSN 1741-8984, Scopus, Jan-2024

• “Employee Competencies and Innovation: A Critical perusal on deconstructing workplace Environment: Manager: the British Journal of Administrative Management , ABDC, Dec 2023

• Euphorically Prudent consumption behaviour: A structurally equated model”, MERC International journal of management (January 2019) ISSN 2321 7278, UGC NO- 49370 THOMSON REUTERS INDEXED.
• Attitude – Value Construct- A review of buying behaviour” Pacific Business Review International. ISSN 0974-438X. (2014) WEB OF SCIENCE (ESCI INDEXED) UGC Listed.
• “Cashing upon Emotions: Marketing Energy Efficient Durables among Indian Consumers” Journal of Marketing Vistas. Institute of Public Enterprise. ISSN 2249-9067. (2014) Peer Reviewed, UGC Listed.
•  “Marketing Sustainable Innovations- A study on energy efficient durables” International Journal of Management and International Business Studies. ISSN 2277-3177 Peer Reviewed, UGC Listed (2014)

IPR

• Copyright for Universal Scale on Social Media Usage Patterns (2025)
• Patent For Universal Scale Design (Published) (2024)

Sponsored Project (External)

• Assessing the Gaps: A Pan-India Study on the Efficacy of SocialWelfare Interventions and Institutional Support Systems for the Families and Dependents of Sex Workers, ICSSR, 2026-2028 (Sanctioned), 14.7 Lacs. As Co-PI
  
• SISFS and Success Potential- An empirical study on selected cities- 2025-2026 (Ongoing), 7 lacs. As PI
• A Study on Business Vertical Farm to Fork, International Tractors (Sonalika Social Development Society)- 2023-2024, (Completed) Phase-I, 3 Lacs. As PI
• Village Adoption Program- Pond Development, Under Vardhman CSR Initiative- (Completed), 2010-2011, 9 lacs. As Coordinator

Ph.D. Guidance & Current Research Areas: 

• Sustainable Livelihood of Dhokra Artisans.
• Social Media and Wellness Marketing.
• Holland's theory of Vocational choices and Career Interests
• SERVQUAL model in HEIs.

Courses Designed and Offered:

• An Introduction to Business Management- BTech. 5th Semester
• Organisational Behavior- Btech. 6th Semester
• Certificate Course on Body Language and Interviews Skills
• Marketing of Services 

Achievements/Award

• Silver Medalist, All India Inter NIT Faculty Badminton Tournament, 2022 & 2025
• Winner RajBhasha Hindi Diwas-2021 (Peom Writing), NIT Raipur
• UGC Net Qualified, 2013.
• MHRD Institute Scholarship (Under Institute Ordinance) for Doctoral Studies, NIT, Kurukshetra.
• Distinction Holder under GNDU, MBA (Marketing & Retail) Examination.
• Awarded Merit Certificate for Securing 10th Position in Punjab under PANJAB UNIVERSITY (PU), Chandigarh, B.B.A. - III Examination..
• Awarded Merit Certificate For Securing 9th Position in Punjab under PANJAB UNIVERSITY (PU), Chandigarh, B.B.A. - I Examination.
• Secured 92nd Rank (B+ Grade) in ALL INDIA ENGLISH PROFICIENCY & GENERAL KNOWLEDGE TEST Conducted by Central Institute for Proficiency in English Language (CIPEL).
• Inter-District Silver medalist in swimming.
• Silver Medalist at District level swimming.

Experience:

Total Experience: 14 Years

Teaching : 11 Years     Research : 3 Years

Experts Sessions/Lectures Delivered

• Session on "Motivating and Leading the Young Minds", PM Shri School Teacher Training, December-2025
• Session on "Burnout and Communicating with Parents- Balancng it all", Rajkumar College, Raiput (June, 2023)
• Expert Session on Personality and Branding Self, SCD Government College, Punjab (April,2023)
• Keynote address Chhattisgarh Reseach Conclave, Convention Hall, New Circuit House, Raipur (March, 2023)
• Expert Session on "Management Practices and the Change- Post Covid'19, SMTI, Jalanhdar (Punjab) (December,2022)
• Expert Sessions (8) during Industry-Academia Week, Pagro Foods, New Delhi (July,2022)
• Guest Lecture on"Recent Trands in Advertising and Promotion", IITM, New Delhi (September, 2021)

Administrative & Academic Responsibilites Undertaken:

• Member HAC, NIT Raipur
• Member, IPR Cell, NIT  Raipur
• Member, IICC, NIT Raipur
• Departmental Time Table Incharge, HSS, NIT Raipur
• Departmental Scholarship (Ph.D ) and Contractual Faculty Salary In-Charge, HSS, NIT Raipur
• Departmental Library Incharge, HSS, NIT Raipur
• Departmental Contract Faculty Scrutiny Committee Member, HSS, NIT Raipur
• Member Anti-Ragging Committee, NIT Raipur
• Alumni-Member, WIPO (World Intellectual Property Organisation) Academic e-Forum
• Co-Coordinated EIC (Entrepreneurship Incubation Cell) activities and MOOC courses.
• Guided students with Start-up ideas, ventures; progressively to Manage Hyderabad, ZTM BPD etc.
• Member CAPC & Centre Research Committee.
• OIC Co-coordinator, Departmental Website.
• Co-Coordinator- Extra Curricular Activities.
• Centre Superintendent, Institute Examination
• Admissions In-charge BBA and MBA (FYIC) and Co- Coordinator Alumni and Placement Cell
• Course Coordinator for Services Marketing, Marketing Management, Advertising and Brand Management, Business Laws and Business Environment

PG/UG Projects Supervised

• Summer Internship project on Consumer Behaviour in FMCG Sector- A Teenage Perspective, SVNIT, Surat.
• Project on Consumer BEhaviour in FMCG Sector: Teenage PErspective, SVNIT, USratMBA major project on Service Delivery gap- telecommunication sector post Jio arrival.
• Counterfeit v/s Originals- Sustaining Consumer Protection Laws.
• Project on Rural Development Program & Village Adoption Program under VTXL’s
• Venture Capital Business Plans under CSR initiatives.
• MBA major project on BAM (Brand Association Model) developed by Nielsen.
• MBA major project on Consumer Confusion- Rhyming Logos and Brand Names.
• MBA major project on Social Marketing
• BBA major projects on Nestle Product Line Extension Strategy
• BBA project on Communication Industry & TRAI

Organized/Participated in Projects/Training/Workshops  

• Organized one week workshop on IPR sponsored by CIPAM (Department for Promotion of Industry and Internal Trade, Govt. of India (March,2023)
• Participated in 5 days Induction Training by NITTTR, Bhopal on Teaching Learning Methods (2021).
• Successfully completed World Intellectual Property Organisation (WIPO) primer course on Intellectual Property & PCT (Patent Cooperation Treaty) Course (2019-2020)

• Coordinator One day National Seminar on current Govt policies on Business Innovations (2018).
• Participated in workshop on GST organized by DU at Kirori Mal College, Delhi ( 2017)
• Attended Faculty Development Program on Statistical Analysis Using R environment organized by Delhi University- (2017).
• One week short term course on supply chain management held at NIT, Jalandhar (2016).
• Participated in one day workshop on “Content based learning through ICT” organized by NITTTR Chandigarh.
• Committee Member, One day workshop on IPR (Intellectual Property Rights) held at NIT, Kurukshetra.
• 6 Weeks Internee in CMY (Central Marketing Yarns) Dept. Vardhman Textiles Limited, Ludhiana (2009)
• Worked on a live project on “Traffic Management” in association with MC, Amritsar (Punjab).