• "Cohesiveness breeds Vulnerability! A case study on mother academcians in HEIs post Covid'19 return to office",(2023),ISSN: 1301-2746, Adalya Journal (UGC CARE Group-2)
• Euphorically Prudent consumption behaviour: A structurally equated model”, MERC International journal of management (January 2019) ISSN 2321 7278, UGC NO- 49370 THOMSON REUTERS INDEXED.
• “Attitude – Value Construct- A review of buying behaviour” Pacific Business Review International. ISSN 0974-438X. (2014) WEB OF SCIENCE (ESCI INDEXED) UGC Listed.
• “Cashing upon Emotions: Marketing Energy Efficient Durables among Indian Consumers” Journal of Marketing Vistas. Institute of Public Enterprise. ISSN 2249-9067. (2014) UGC Listed.
• “Marketing Sustainable Innovations- A study on energy efficient durables” International Journal of Management and International Business Studies. ISSN 2277-3177 (2014)

Sponsored Project (External)

• A Study on Business Vertical Farm to Fork, International Tractors (Sonalika Social Development Society)- Ongoing

Courses Designed and Offered:

• An Introduction to Business Management- BTech. 5th Semester
• Organisational Behavior- Btech. 6th Semester
• Certificate Course on Body Language and Interviews SKills

Achievements/Award

• Silver Medalist, All India Inter NIT Faculty Badminton Tournament, 2022
• Winner RajBhasha Hindi Diwas-2021 (Peom Writing), NIT Raipur
• UGC Net Qualified, 2013.
• MHRD Institute Scholarship (Under Institute Ordinance) for Doctoral Studies, NIT, Kurukshetra.
• Distinction Holder under GNDU, MBA (Marketing & Retail) Examination.
• Awarded Merit Certificate for Securing 10th Position in Punjab under PANJAB UNIVERSITY (PU), Chandigarh, B.B.A. - III Examination..
• Awarded Merit Certificate For Securing 9th Position in Punjab under PANJAB UNIVERSITY (PU), Chandigarh, B.B.A. - I Examination.
• Secured 92nd Rank (B+ Grade) in ALL INDIA ENGLISH PROFICIENCY & GENERAL KNOWLEDGE TEST Conducted by Central Institute for Proficiency in English Language (CIPEL).
• Inter-District Silver medalist in swimming.
• Silver Medalist at District level swimming.

Experience:

Total Experience: 9 Years

Teaching : 6 Years     Research : 3 Years

Experts Sessions/Lectures Delivered

• Session on "Burnout and Communicating with Parents- Balancng it all", Rajkumar College, Raiput (June, 2023)
• Expert Session on Personality and Branding Self, SCD Government College, Punjab (April,2023)
• Keynote address Chhattisgarh Reseach Conclave, Convention Hall, New Circuit House, Raipur (March, 2023)
• Expert Session on "Management Practices and the Change- Post Covid'19, SMTI, Jalanhdar (Punjab) (December,2022)
• Expert Sessions (8) during Industry-Academia Week, Pagro Foods, New Delhi (July,2022)
• Guest Lecture on"Recent Trands in Advertising and Promotion", IITM, New Delhi (September, 2021)

Administrative & Academic Responsibilites Undertaken:

• Member, IPR Cell, NIT  Raipur
• Member, PMRC, NIT Raipur
• Departmental Time Table Incharge, HSS, NIT Raipur
• Departmental Scholarship (Ph.D ) and Contractual Faculty Salary In-Charge, HSS, NIT Raipur
• Departmental Library Incharge, HSS, NIT Raipur
• Departmental Contract Faculty Scrutiny Committee Member, HSS, NIT Raipur
• Member Anti-Ragging Committee, NIT Raipur
• Alumni-Member, WIPO (World Intellectual Property Organisation) Academic e-Forum
• Co-Coordinated EIC (Entrepreneurship Incubation Cell) activities and MOOC courses.
• Guided students with Start-up ideas, ventures; progressively to Manage Hyderabad, ZTM BPD etc.
• Member CAPC & Centre Research Committee.
• OIC Co-coordinator, Departmental Website.
• Co-Coordinator- Extra Curricular Activities.
• Centre Superintendent, Institute Examination
• Admissions In-charge BBA and MBA (FYIC) and Co- Coordinator Alumni and Placement Cell
• Course Coordinator for Services Marketing, Marketing Management, Advertising and Brand Management, Business Laws and Business Environment

PG/UG Projects Supervised

• Summer Internship project on Consumer Behaviour in FMCG Sector- A Teenage Perspective, SVNIT, Surat.
• Project on Consumer BEhaviour in FMCG Sector: Teenage PErspective, SVNIT, USratMBA major project on Service Delivery gap- telecommunication sector post Jio arrival.
• Counterfeit v/s Originals- Sustaining Consumer Protection Laws.
• Project on Rural Development Program & Village Adoption Program under VTXL’s
• Venture Capital Business Plans under CSR initiatives.
• MBA major project on BAM (Brand Association Model) developed by Nielsen.
• MBA major project on Consumer Confusion- Rhyming Logos and Brand Names.
• MBA major project on Social Marketing
• BBA major projects on Nestle Product Line Extension Strategy
• BBA project on Communication Industry & TRAI

Organized/Participated in Projects/Training/Workshops  

• Organized one week workshop on IPR sponsored by CIPAM (Department for Promotion of Industry and Internal Trade, Govt. of India (March,2023)
• Participated in 5 days Induction Training by NITTTR, Bhopal on Teaching Learning Methods (2021).
• Successfully completed World Intellectual Property Organisation (WIPO) primer course on Intellectual Property & PCT (Patent Cooperation Treaty) Course (2019-2020)

• Coordinator One day National Seminar on current Govt policies on Business Innovations (2018).
• Participated in workshop on GST organized by DU at Kirori Mal College, Delhi ( 2017)
• Attended Faculty Development Program on Statistical Analysis Using R environment organized by Delhi University- (2017).
• One week short term course on supply chain management held at NIT, Jalandhar (2016).
• Participated in one day workshop on “Content based learning through ICT” organized by NITTTR Chandigarh.
• Committee Member, One day workshop on IPR (Intellectual Property Rights) held at NIT, Kurukshetra.
• 6 Weeks Internee in CMY (Central Marketing Yarns) Dept. Vardhman Textiles Limited, Ludhiana (2009)
• Worked on a live project on “Traffic Management” in association with MC, Amritsar (Punjab).